A revolutionary portable drinking filtration system, that will save thousands of lives.
Lifestraw, the portable drinking filtration system, nabbed the top honor in the fifth Saatchi & Saatchi Award for World Changing Ideas last Thursday. Worn around the neck and used like a regular straw, Lifestraw claims to filter 99.9999 percent of bacteria and 98.7 percent of viruses using a halogen-based resin.
Saatchi's worldwide creative director Bob Isherwood had nothing but high praise for the company. "I think it's an amazing idea, a world-changing idea," he said.
"You have such a huge proportion of the world's population that can't drink safe water; 6,000 children a day dying from polluted water. To have a straw that you wear around your neck that you can put in contaminated water and turn it immediately into totally safe water is incredible; it is world-changing."
The Lifestraw is a little longer than a toilet paper tube
filters are rated for 700 liters of water -- approximately one year's use for a single individual
But perhaps most exciting is the cost: Only 2 dollars US